PEET / Peet's Coffee & Tea, Inc. - Документы SEC, Годовой отчет, Доверенное заявление

PEET / Peet's Coffee & Tea, Inc. / SAC Capital Advisors LP - AMENDMENT NO. 1 Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 1)* PEET’S COFFEE & TEA, INC. (Name of Issuer) Common Stock, No Par Value Per Share (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2012 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the r

PEET / Peet's Coffee & Tea, Inc. / VANGUARD GROUP INC Passive Investment

peetscoffeeandteaco.htm - Generated by SEC Publisher for SEC Filing SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.: 1 )* Name of issuer: Peet's Coffee & Tea Co Title of Class of Securities: COMMON STOCK CUSIP Number: 705560100 Date of Event Which Requires Filing of this Statement: December 31, 2012 Check the appropria

PEET / Peet's Coffee & Tea, Inc. / FRANKLIN RESOURCES INC Passive Investment

CUSIP NO. 705560100 13G Page 1 of 12 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 3)* PEET’S COFFEE & TEA, INC. (Name of Issuer) Common Stock, no par value (Title of Class of Securities) 705560100 (CUSIP Number) October 31, 2012 (Date of Event Which Requires Filing of this Statement) Check the appropri

- 15-12G

15-12G 1 v32758415-12g.htm 15-12G UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 15 CERTIFICATION AND NOTICE OF TERMINATION OF REGISTRATION UNDER SECTION 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 OR SUSPENSION OF DUTY TO FILE REPORTS UNDER SECTIONS 13 AND 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934. Commission File Number 000-32233 PEET’S COFFEE & TEA, INC. (Exact

PEET / Peet's Coffee & Tea, Inc. / BROWN CAPITAL MANAGEMENT LLC - PEETS COFFEE & TEA INC Passive Investment

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G (Rule 13d-102) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13d-1(b), (c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b) (AMENDMENT NO. 1)* Peet’s Coffee & Tea, Inc. (Name of Issuer) Common Stock, No Par Value (Title of Class of Securities) 705560100 (CUSIP Number) October 31, 2012 (Date of E

Financial Statements and Exhibits, Other Events - 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 5, 2012 Peet’s Coffee & Tea, Inc. (Exact name of registrant as specified in its charter) Washington (State or other jurisdiction of incorporation) 0-32233 (Commission File Num

EX-99.1

EX-99.2

PEET / Peet's Coffee & Tea, Inc. / GAMCO INVESTORS, INC. ET AL Activist Investment

SC 13D/A 1 peet04.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. 4) Peet’s Coffee & Tea, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) David Goldman GAMCO Investors, Inc. One Corporate Center Rye, New York 10580-1435 (914) 921-5000 (Name, Address and Telephone Number of

- S-8 POS

As filed with the Securities and Exchange Commission on October 29, 2012 Registration No.

- S-8 POS

As filed with the Securities and Exchange Commission on October 29, 2012 Registration No.

RESTATED BYLAWS Peet’s Coffee & Tea, Inc.

Exhibit 3.2 RESTATED BYLAWS OF Peet’s Coffee & Tea, Inc. Originally adopted on July 18, 2012 Amendments are listed on p. iv Table of Contents Page Article I SHAREHOLDERS 1 1.1 Annual Meeting 1 1.1.1 Time and Place of Meeting 1 1.1.2 Business Conducted at Meeting 1 1.2 Special Meetings 2 1.3 Notice of Meetings 3 1.3.1 Notice of Special Meeting 3 1.3.2 Proposed Articles of Amendment, Merger, Exchang

- S-8 POS

As filed with the Securities and Exchange Commission on October 29, 2012 Registration No.

RESTATED Articles of Incorporation Peet’s Coffee & Tea, Inc. Article 1 Name

EX-3.1 2 v326807ex3-1.htm EXHIBIT 3.1 Exhibit 3.1 RESTATED Articles of Incorporation of Peet’s Coffee & Tea, Inc. Article 1 Name The name of this corporation is Peet’s Coffee & Tea, Inc. Article 2 Duration This corporation is organized under the Washington Business Corporation Act (the “Act”) and shall have perpetual existence. Article 3 Purpose and Powers The purpose and powers of this corporatio

Changes in Control of Registrant, Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year, Material Modification to Rights of Security Holders, Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing, Financial Statements and Exhibits, Completion of Acquisition or Disposition of Assets, Submission of Matters to a Vote of Security Holders - FORM 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 26, 2012 Peet’s Coffee & Tea, Inc. (Exact name of registrant as specified in its charter) Washington (State or other jurisdiction of incorporation) 000-32233 (Commission File

- S-8 POS

As filed with the Securities and Exchange Commission on October 29, 2012 Registration No.

SUPERIOR COURT OF THE STATE OF CALIFORNIA COUNTY OF alameda

THE WEISER LAW FIRM, P.C. KATHLEEN A. HERKENHOFF (SBN 168562) 12707 High Bluff Drive, Suite 200 San Diego, CA 92130 Telephone: 858/794-1441 Co-Lead Class Counsel for Plaintiffs and Chair of the Executive Committee of Plaintiffs’ Counsel [Additional Counsel appear on signature page.] SUPERIOR COURT OF THE STATE OF CALIFORNIA COUNTY OF alameda JAY SCHUFMAN, Individually and on Behalf of All Others S

Financial Statements and Exhibits, Other Events - FORM 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): October 5, 2012 Peet's Coffee & Tea, Inc. (Exact name of registrant as specified in its charter) Washington (State or other jurisdiction of incorporation) 0-32233 (Commission File Num

PEET / Peet's Coffee & Tea, Inc. / GAMCO INVESTORS, INC. ET AL Activist Investment

SC 13D/A 1 peet03.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. 3) Peet’s Coffee & Tea, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) David Goldman GAMCO Investors, Inc. One Corporate Center Rye, New York 10580-1435 (914) 921-5000 (Name, Address and Telephone Number of

PEET / Peet's Coffee & Tea, Inc. / GAMCO INVESTORS, INC. ET AL Activist Investment

SC 13D/A 1 peet02.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. 2) Peet’s Coffee & Tea, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) David Goldman GAMCO Investors, Inc. One Corporate Center Rye, New York 10580-1435 (914) 921-5000 (Name, Address and Telephone Number of

- DEFINITIVE PROXY STATEMENT

DEFM14A 1 d394274ddefm14a.htm DEFINITIVE PROXY STATEMENT Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A (RULE 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check th

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Correspondence with the SEC Barbara L. Borden T: +1 858 550 6064 [email protected] October 3, 2012 Division of Corporation Finance U.S. Securities & Exchange Commission 100 F Street, NE Washington, D.C. 20549 RE: Peet’s Coffee & Tea, Inc. Preliminary Proxy Statement on Schedule 14A Filed August 9, 2012 (as amended by Amendment No. 1 on September 19, 2012) Ladies and Gentlemen: On behalf of Peet’

- AMENDMENT NO. 2 TO REVISED PRELIMINARY PROXY STATEMENT

PRER14A 1 d394274dprer14a.htm AMENDMENT NO. 2 TO REVISED PRELIMINARY PROXY STATEMENT Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A (RULE 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. 2) Filed by the Registrant x Filed b

PEET / Peet's Coffee & Tea, Inc. / GAMCO INVESTORS, INC. ET AL Activist Investment

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. 1) Peet’s Coffee & Tea, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) David Goldman GAMCO Investors, Inc. One Corporate Center Rye, New York 10580-1435 (914) 921-5000 (Name, Address and Telephone Number of Person Authorized to

- REVISED PRELIMINAY PROXY STATEMENT

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A (RULE 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. 1) Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: x Preliminary Proxy

PEET / Peet's Coffee & Tea, Inc. / GAMCO INVESTORS, INC. ET AL Activist Investment

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 Peet’s Coffee & Tea, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) David Goldman GAMCO Investors, Inc. One Corporate Center Rye, New York 10580-1435 (914) 921-5000 (Name, Address and Telephone Number of Person Authorized to Receive Notices an

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SEC Letter Barbara L. Borden T: +1 858 550 6064 [email protected] September 19, 2012 Division of Corporation Finance U.S. Securities & Exchange Commission 100 F Street, NE Washington, D.C. 20549 Attn: H. Roger Schwall, Assistant Director Re: Peet’s Coffee & Tea, Inc. Preliminary Proxy Statement on Schedule 14A Filed August 9, 2012 Ladies and Gentlemen: On behalf of Peet’s Coffee & Tea, Inc. (“Pe

PEET / Peet's Coffee & Tea, Inc. / BAMCO INC /NY/ - NONE Passive Investment

Schedule 13G UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 07)* Peet's Coffee & Tea (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) July 31, 2012 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to whic

Quarterly Report - 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended July 1, 2012 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 000-32233 PEET’S COFFEE & TEA, INC.

- PRELIMINARY PROXY STATEMENT

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A (RULE 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: x Preliminary Proxy Statement ¨ Confid

PEET’S COFFEE & TEA, INC. AMENDED AND RESTATED 2000 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN Adopted November 1, 2000 Approved By Shareholders November 17, 2000 Amended and Restated on March 3, 2008 Amended and Restated on March 16, 2010 Amended and R

Exhibit 10.2 PEET’S COFFEE & TEA, INC. AMENDED AND RESTATED 2000 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN Adopted November 1, 2000 Approved By Shareholders November 17, 2000 Amended and Restated on March 3, 2008 Amended and Restated on March 16, 2010 Amended and Restated on May 11, 2012 1. Purposes. (a) Eligible Option Recipients. The persons eligible to receive Options are the Non-Employee Directo

Peet’s Coffee & Tea, Inc. Non-Employee Director Compensation Plan Adopted May 11, 2012

Exhibit 10.1 Peet’s Coffee & Tea, Inc. Non-Employee Director Compensation Plan Adopted May 11, 2012 Purpose This Non-Employee Director Compensation Plan is intended to promote the interests of Peet’s Coffee & Tea, Inc. Company (the “Company”) by providing the Non-Employee Directors of the Company with incentives and rewards that encourage superior oversight, growth and protection of the business o

Nicole Arena

EX-99.1 2 v320288ex99-1.htm EXHIBIT 99.1 Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.500.0611 [email protected] Investor Contact: Seanna Allen Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] Peet’s Coffee & Tea, Inc. Reports Second Quarter 2012 Results EMERYVILLE, Calif.-(BUSINESS WIRE)- Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its second quar

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition - 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): August 2, 2012 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Charter) Washington (State or other jurisdiction of Incorporation) 000-32233 (Commission File No

PEET’S COFFEE & TEA, INC. TO BE ACQUIRED BY JOH. A. BENCKISER FOR $73.50 PER SHARE IN CASH Peet’s to Become Private in a Transaction Valued at $1 Billion

Joint Press Release Exhibit 99.1 PEET’S COFFEE & TEA, INC. TO BE ACQUIRED BY JOH. A. BENCKISER FOR $73.50 PER SHARE IN CASH Peet’s to Become Private in a Transaction Valued at $1 Billion EMERYVILLE, Calif., July 23, 2012 – Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) and Joh. A. Benckiser (“JAB”) today announced that they have entered into a definitive agreement under which JAB will acquire Peet’s for

AGREEMENT AND PLAN OF MERGER By and Among PEET’S COFFEE & TEA, INC., JAB HOLDINGS BV PANTHER MERGER CO. Dated as of July 21, 2012 TABLE OF CONTENTS Page ARTICLE I THE MERGER; CLOSING; EFFECTIVE TIME 1.1 The Merger 1 1.2 Closing 1 1.3 Effective Time 2

Agreement and Plan of Merger Exhibit 2.1 EXECUTION COPY AGREEMENT AND PLAN OF MERGER By and Among PEET’S COFFEE & TEA, INC., JAB HOLDINGS BV and PANTHER MERGER CO. Dated as of July 21, 2012 TABLE OF CONTENTS Page ARTICLE I THE MERGER; CLOSING; EFFECTIVE TIME 1.1 The Merger 1 1.2 Closing 1 1.3 Effective Time 2 ARTICLE II ARTICLES OF INCORPORATION AND BYLAWS OF THE SURVIVING CORPORATION; DIRECTORS A

Entry into a Material Definitive Agreement, Financial Statements and Exhibits, Other Events

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): July 21, 2012 Peet’s Coffee & Tea, Inc. (Exact name of registrant as specified in its charter) Washington (State or other jurisdiction of incorporation) 0-32233 91-0863396 (Commission

- FORM 8-K

DEFA14A 1 d383332d8k.htm FORM 8-K UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): July 21, 2012 Peet’s Coffee & Tea, Inc. (Exact name of registrant as specified in its charter) Washington (State or other jurisdiction of incorporati

AGREEMENT AND PLAN OF MERGER By and Among PEET’S COFFEE & TEA, INC., JAB HOLDINGS BV PANTHER MERGER CO. Dated as of July 21, 2012 TABLE OF CONTENTS Page ARTICLE I THE MERGER; CLOSING; EFFECTIVE TIME 1.1 The Merger 1 1.2 Closing 1 1.3 Effective Time 2

EX-2.1 2 d383332dex21.htm AGREEMENT AND PLAN OF MERGER Exhibit 2.1 EXECUTION COPY AGREEMENT AND PLAN OF MERGER By and Among PEET’S COFFEE & TEA, INC., JAB HOLDINGS BV and PANTHER MERGER CO. Dated as of July 21, 2012 TABLE OF CONTENTS Page ARTICLE I THE MERGER; CLOSING; EFFECTIVE TIME 1.1 The Merger 1 1.2 Closing 1 1.3 Effective Time 2 ARTICLE II ARTICLES OF INCORPORATION AND BYLAWS OF THE SURVIVIN

PEET’S COFFEE & TEA, INC. TO BE ACQUIRED BY JOH. A. BENCKISER FOR $73.50 PER SHARE IN CASH Peet’s to Become Private in a Transaction Valued at $1 Billion

Joint Press Release Exhibit 99.1 PEET’S COFFEE & TEA, INC. TO BE ACQUIRED BY JOH. A. BENCKISER FOR $73.50 PER SHARE IN CASH Peet’s to Become Private in a Transaction Valued at $1 Billion EMERYVILLE, Calif., July 23, 2012 – Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) and Joh. A. Benckiser (“JAB”) today announced that they have entered into a definitive agreement under which JAB will acquire Peet’s for

- SCHEDULE 14A

DEFA14A 1 d383534ddefa14a.htm SCHEDULE 14A UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as

AMENDED AND RESTATED BYLAWS PEET’S COFFEE & TEA, INC. (A WASHINGTON CORPORATION) Table Of Contents

EX-3.2 3 v313090ex3-2.htm EXHIBIT 3.2 AMENDED AND RESTATED BYLAWS OF PEET’S COFFEE & TEA, INC. (A WASHINGTON CORPORATION) Table Of Contents Page ARTICLE I OFFICES 1 Section 1. Registered Office 1 Section 2. Other Offices 1 ARTICLE II CORPORATE SEAL 1 Section 3. Corporate Seal 1 ARTICLE III SHAREHOLDERS’ MEETINGS 1 Section 4. Place of Meetings 1 Section 5. Annual Meeting 1 Section 6. Special Meetin

Amendments to Articles of Incorporation or Bylaws; Change in Fiscal Year, Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders - FORM 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 11, 2012 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of Incorporation) 000-32233 (Commission File No.) 91-0863396 (IRS E

AMENDED AND RESTATED ARTICLES OF INCORPORATION PEET’S COFFEE & TEA, INC. I. Name

AMENDED AND RESTATED ARTICLES OF INCORPORATION OF PEET’S COFFEE & TEA, INC. I. Name The name of this corporation is Peet’s Coffee & Tea, Inc. II. Authorized Shares A. This corporation is authorized to issue two classes of stock to be designated, respectively, “Common Stock” and “Preferred Stock.” The total number of shares which the corporation is authorized to issue is sixty million (60,000,000).

Quarterly Report - FORM 10-Q

10-Q 1 v30977510q.htm FORM 10-Q UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended April 1, 2012 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0

PEET’S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2012 RESULTS

Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.500.0611 [email protected] Investor Contact: Seanna Allen Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET’S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2012 RESULTS EMERYVILLE, Calif. – May 1, 2012 – Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its first quarter results for the fiscal period ended Apri

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition - FORM 8-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 1, 2012 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Charter) Washington (State or other jurisdiction of Incorporation) 000-32233 (Commission File No.)

PEET / Peet's Coffee & Tea, Inc. / FRANKLIN RESOURCES INC Passive Investment

peet12a2.htm - Generated by SEC Publisher for SEC Filing CUSIP NO. 705560100 13G Page 1 of 14 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 2)* PEET’S COFFEE & TEA, INC. (Name of Issuer) Common Stock, no par value (Title of Class of Securities) 705560100 (CUSIP Number) March 31, 2012 (Date of Event Whic

- SCHEDULE 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A (Rule 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No.) Filed by the Registrant x Filed by a Party other than the Registrant o Check the appropriate box: o Preliminary Proxy Statement o Confiden

- SCHEDULE 14A

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 14A (Rule 14a-101) INFORMATION REQUIRED IN PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No.) Filed by the Registrant ý Filed by a Party other than the Registrant ¨ Check the appropriate box: ý Preliminary Proxy Statement ¨ Confiden

Subsidiaries of the Registrant

EX-21.1 3 v303252ex21-1.htm EXHIBIT 21.1 Exhibit 21.1 Subsidiaries of the Registrant Subsidiary Name State of Incorporation Peet’s Operating Company, Inc. Virginia Peet’s Trademark Company Washington The West Bertona Group, Inc. Washington Marty Acquisition Sub, Inc. Delaware

Annual Report - ANNUAL REPORT

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended January 1, 2012 OR ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to .

DEFERRED COMPENSATION PLAN AMENDED AND RESTATED ADOPTION AGREEMENT DEFERRED COMPENSATION PLAN AMENDED AND RESTATED ADOPTION AGREEMENT

Exhibit 10.15 NONQUALIFIED DEFERRED COMPENSATION PLAN AMENDED AND RESTATED ADOPTION AGREEMENT NONQUALIFIED DEFERRED COMPENSATION PLAN AMENDED AND RESTATED ADOPTION AGREEMENT PLAN HISTORY; AMENDMENT AND RESTATEMENT OF PLAN ADOPTION AGREEMENT Peet’s Operating Company, Inc. (the “Employer”) previously has adopted a Nonqualified Deferred Compensation Plan, known as the Peet’s Operating Company, Inc. N

PEET’S COFFEE & TEA, INC. REPORTS FOURTH QUARTER AND 2011 YEAR-END RESULTS

Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Seanna Allen Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET’S COFFEE & TEA, INC. REPORTS FOURTH QUARTER AND 2011 YEAR-END RESULTS EMERYVILLE, Calif. – February 14, 2012 – Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its fourth quarter and full-year resul

Regulation FD Disclosure, Financial Statements and Exhibits, Results of Operations and Financial Condition -

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): February 14, 2012 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission Fi

PEET / Peet's Coffee & Tea, Inc. / BAMCO INC /NY/ - NONE Passive Investment

SC 13G/A 1 doc1.htm NONE UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 06)* Peet's Coffee & Tea (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) Calendar Year 2011 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule

PEET / Peet's Coffee & Tea, Inc. / BROWN CAPITAL MANAGEMENT LLC - PEET?S COFFEE & TEA, INC. Passive Investment

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G (Rule 13d-102) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13d-1(b), (c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b) (AMENDMENT NO. 1)* Peet’s Coffee & Tea, Inc. (Name of Issuer) Common Stock, No Par Value (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2011 (Date of

PEET / Peet's Coffee & Tea, Inc. / Macquarie Bank Ltd - SC 13G Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* Peets Coffee & Tea Inc. (Name of Issuer) Common Shares (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2011 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this

PEET / Peet's Coffee & Tea, Inc. / Delaware Management Business Trust - SC 13G Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* Peets Coffee & Tea Inc. (Name of Issuer) Common Shares (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2011 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this

PEET / Peet's Coffee & Tea, Inc. / Delaware Management Holdings, Inc. - SC 13G Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* Peets Coffee & Tea Inc. (Name of Issuer) Common Shares (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2011 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this

PEET / Peet's Coffee & Tea, Inc. / MACQUARIE GROUP LTD - SC 13G Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* Peets Coffee & Tea Inc. (Name of Issuer) Common Shares (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2011 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this

PEET / Peet's Coffee & Tea, Inc. / VANGUARD GROUP INC Passive Investment

SC 13G 1 peetscoffeeandteainc.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G Under the Securities Exchange Act of 1934 (Amendment No.:0 )* Name of issuer: Peet's Coffee & Tea Inc Title of Class of Securities: Common Stock CUSIP Number: 705560100 Date of Event Which Requires Filing of this Statement: December 31, 2011 Check the appropriate box to designate the rule pursu

PEET / Peet's Coffee & Tea, Inc. / FRANKLIN RESOURCES INC Passive Investment

SC 13G/A 1 peet11a1.htm CUSIP NO. 705560100 13G Page 1 of 14 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 1)* PEET’S COFFEE & TEA, INC. (Name of Issuer) Common Stock, no par value (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2011 (Date of Event Which Requires Filing of this Stat

PEET / Peet's Coffee & Tea, Inc. / SAC Capital Advisors LP Passive Investment

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* PEET’S COFFEE & TEA, INC. (Name of Issuer) Common Stock, No Par Value Per Share (Title of Class of Securities) 705560100 (CUSIP Number) January 13, 2012 (Date of Event which Requires Filing of this Statement) Check the appropriate box to designate the rul

JOINT FILING AGREEMENT

Exhibit 99.1 JOINT FILING AGREEMENT The undersigned hereby agree that the foregoing statement on Schedule 13G is filed on behalf of each of the undersigned in accordance with the provisions of Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended, and that all subsequent amendments to this statement on Schedule 13G may be filed on behalf of each of the undersigned without the necessi

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers -

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): December 27, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended October 2, 2011 OR ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0-32233 PEET’S COFFEE & TEA, INC.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): November 1, 2011 Peet's Coffe

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): November 1, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission Fil

Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K/A CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): November 1, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission F

PEET’S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2011 RESULTS AND PROVIDES OUTLOOK FOR FISCAL 2012

EX-99.1 2 v238823ex99-1.htm EXHIBIT 99.1 Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Seanna Allen Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET’S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2011 RESULTS AND PROVIDES OUTLOOK FOR FISCAL 2012 EMERYVILLE, Calif. – November 1, 2011 – Peet’s Coffee & Tea, Inc. (NASDA

Other Events

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): September 8, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of Incorporation) 0-32233 (Commission File No.) 91-0863396 (IR

As filed with the Securities and Exchange Commission on September 9, 2011

As filed with the Securities and Exchange Commission on September 9, 2011 Registration No.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended July 3, 2011 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0-32233 PEET’S COFFEE & TEA, INC.

PEET’S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2011 RESULTS

Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2011 RESULTS EMERYVILLE, Calif. ? August 2, 2011 ? Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its second quarter results for the fiscal period ended

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): August 2, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission File

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 27, 2011 Peet's Coffee &

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 27, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of Incorporation) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

POWER OF ATTORNEY

POWER OF ATTORNEY Know all by these presents, that the undersigned hereby constitutes and appoints each of Robin Riske, Tom Cawley, Seanna Allen and Ron Metzger, signing individually, the undersigned's true and lawful attorneys-in-fact and agents to: (1) prepare, execute in the undersigned’s name and on the undersigned’s behalf, and submit to the U.

Peet’s Coffee & Tea, Inc. 2010 Equity Incentive Plan Adopted by the Board of Directors: March 16, 2010 Approved by the Shareholders: May 18, 2010 Amended and Restated by the Board of Directors: April 5, 2011 Approved by the Shareholders: May 27, 2011

EX-10.1 2 v224830ex10-1.htm Exhibit 10.1 Peet’s Coffee & Tea, Inc. 2010 Equity Incentive Plan Adopted by the Board of Directors: March 16, 2010 Approved by the Shareholders: May 18, 2010 Amended and Restated by the Board of Directors: April 5, 2011 Approved by the Shareholders: May 27, 2011 Termination Date: March 15, 2020 1. General. (a) Successor to and Continuation of Prior Plan. The Plan is in

Peet?s Coffee & Tea, Inc. 2000 Employee Stock Purchase Plan Adopted by Board of Directors November 1, 2000 Approved by Shareholders November 17, 2000 Amended by Board of Directors May 27, 2011

Exhibit 10.2 Peet?s Coffee & Tea, Inc. 2000 Employee Stock Purchase Plan Adopted by Board of Directors November 1, 2000 Approved by Shareholders November 17, 2000 Amended by Board of Directors May 27, 2011 1. Purpose. (a) The purpose of the Plan is to provide a means by which Employees of the Company and certain designated Affiliates may be given an opportunity to purchase common stock of the Comp

Other Events

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): May 31, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended April 3, 2011 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0-32233 PEET’S COFFEE & TEA, INC.

Peet’s Coffee & Tea, Inc. Reports First Quarter 2011 Results

Exhibit 99.1 Peet’s Coffee & Tea, Inc. Reports First Quarter 2011 Results EMERYVILLE, Calif.-(BUSINESS WIRE)-May 3, 2011-Peet’s Coffee & Tea, Inc. (NASDAQ:PEET) today announced its first quarter results for the fiscal period ended April 3, 2011, which included 13 weeks. In this release, the company: Reports net revenue growth for the quarter of 9% Reports diluted earnings per share of $0.41, up 86

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 3, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission File No.

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Peet’s Coffee & Tea, Inc. PEET’S COFFEE & TEA, INC. 1400 Park Avenue, Emeryville, California 94608-3520 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant x Filed by a Party other than the Registrant o Check the appropriate box: o Preliminary Proxy Statement o Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) x Definitive Proxy Statement o Definitive Additional Materials o Soliciting Material Pursuant to §240.

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G (Rule 13d-102) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13d-1(b), (c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b) (AMENDMENT NO. _0_)*

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G (Rule 13d-102) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE 13d-1(b), (c), AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b) (AMENDMENT NO. 0)* Peet’s Coffee & Tea, Inc. (Name of Issuer) Common Stock, Par Value $0.01 (Title of Class of Securities) 705560100 (CUSIP Number) March 31, 2011 (Date of

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): March 30, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employ

Subsidiaries of the Registrant

Exhibit 21.1 Subsidiaries of the Registrant Subsidiary Name State of Incorporation Peet?s Operating Company, Inc. Virginia Peet?s Trademark Company Washington The West Bertona Group, Inc. Washington Marty Acquisition Sub, Inc. Delaware

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the fiscal year ended January 2, 2011 OR ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET?S COFFEE & TEA, INC.

POWER OF ATTORNEY

POWER OF ATTORNEY Know all by these presents, that the undersigned hereby constitutes and appoints each of Robin Riske, Tom Cawley, Seanna Allen and Ron Metzger, signing individually, the undersigned's true and lawful attorneys-in-fact and agents to: (1) prepare, execute in the undersigned’s name and on the undersigned’s behalf, and submit to the U.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): February 16, 2011 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission Fi

PEET’S COFFEE & TEA, INC. REPORTS FOURTH QUARTER AND 2010 YEAR-END RESULTS

Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS FOURTH QUARTER AND 2010 YEAR-END RESULTS EMERYVILLE, Calif. ? February 16, 2011 ? Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its fourth quarter and annual results

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 05)* Peet's Coffee & Tea (Name of Issuer) Common Stock (Title of Class of Securities) (CUSIP Number) Calenda

SC 13G/A 1 doc1.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 05)* Peet's Coffee & Tea (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) Calendar Year 2010 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule purs

CUSIP NO. 705560100 13G Page 1 of 14

peet10in.htm - Generated by SEC Publisher for SEC Filing CUSIP NO. 705560100 13G Page 1 of 14 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. )* PEET’S COFFEE & TEA, INC. (Name of Issuer) Common Stock, no par value (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2010 (Date of Event Wh

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): December 21, 2010 Peet's Coffee &

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): December 21, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

Amended and Restated Credit Agreement

Exhibit 10.1 Amended and Restated Credit Agreement This Amended and Restated Credit Agreement (this ?Agreement?) is entered into as of December 21, 2010, by and between Peet?s Coffee & Tea, Inc., a Washington corporation (?Borrower?), and Wells Fargo Bank, National Association (?Bank?). Recitals Whereas, Borrower and Bank are party to that certain Credit Agreement, dated as of November 26, 2008 (a

November 18, 2010

November 18, 2010 Via Edgar Transmission Securities and Exchange Commission Division of Corporation Finance 100 F Street, NE Washington, D.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

10-Q 1 v20204510q.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended October 3, 2010 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0-32233 P

Other Events

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): November 11, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington 0-32233 91-0863396 (State of jurisdiction) (Commission File No.) (IRS Employer Iden

PEET’S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2010 RESULTS, RAISES 2010 EARNINGS GUIDANCE AND GIVES OUTLOOK FOR FISCAL 2011

EX-99.1 2 v200758ex99-1.htm Exhibit 99.1 Media Contact: Investor Contact: Nicole Arena Seanna Allen Double Forte Peet’s Coffee & Tea, Inc. 415.848.8103 510.594.2196 [email protected] [email protected] PEET’S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2010 RESULTS, RAISES 2010 EARNINGS GUIDANCE AND GIVES OUTLOOK FOR FISCAL 2011 EMERYVILLE, Calif. – November 2, 2010 – Peet’s Coffee & T

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): November 2, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington 0-32233 91-0863396 (State or other jurisdiction of (Commission File No

Regulation FD Disclosure, Financial Statements and Exhibits

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): September 27, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington 0-32233 91-0863396 (State of jurisdiction) (Commission File No.) (IRS Employer Ide

PEET’S COFFEE & TEA ANNOUNCES PRICE INCREASE IN RESPONSE TO RISING COFFEE COSTS

Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA ANNOUNCES PRICE INCREASE IN RESPONSE TO RISING COFFEE COSTS EMERYVILLE, Calif. ? September 27, 2010 - Peet?s Coffee & Tea (NASDAQ: PEET) today announced that in response to the approximate 35

Other Events

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): September 9, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington 0-32233 91-0863396 (State of jurisdiction) (Commission File No.) (IRS Employer Iden

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended July 4, 2010 OR ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0-32233 PEET?S COFFEE & TEA, INC.

PEET?S COFFEE & TEA, INC. AMENDED AND RESTATED 2000 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN Adopted November 1, 2000 Approved By Shareholders November 17, 2000 Amended and Restated on March 3, 2008 Amended and Restated on March 16, 2010

PEET’S COFFEE & TEA, INC. AMENDED AND RESTATED 2000 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN Adopted November 1, 2000 Approved By Shareholders November 17, 2000 Amended and Restated on March 3, 2008 Amended and Restated on March 16, 2010 1. Purposes. (a) Eligible Option Recipients. The persons eligible to receive Options are the Non-Employee Directors of the Company. (b) Available Options. The purp

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): August 3, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission File

PEET’S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2010 RESULTS

Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2010 RESULTS EMERYVILLE, Calif. ? August 3, 2010 ? Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its second quarter results for the fiscal quarter ende

PEET’S COFFEE & TEA, INC. CHANGE OF CONTROL STOCK AWARD ACCELERATION PLAN

EX-10.1 2 v190243ex10-1.htm PEET’S COFFEE & TEA, INC. CHANGE OF CONTROL STOCK AWARD ACCELERATION PLAN Section 1. Introduction. The Peet’s Coffee & Tea, Inc. Change of Control Stock Award Acceleration Plan (the “Plan”) was approved by the Board of Directors (the “Board”) of Peet’s Coffee & Tea, Inc. (the “Company”) effective November 3, 1998 (the “Original Effective Date”), amended and restated eff

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): July 9, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of Incorporation) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

As filed with the Securities and Exchange Commission on July 9, 2010 Registration No. 333-

As filed with the Securities and Exchange Commission on July 9, 2010 Registration No.

Peet’s Coffee & Tea, Inc. 2010 Equity Incentive Plan Stock Option Grant Notice

EX-10.2 3 v186352ex10-2.htm Exhibit 10.2 Peet’s Coffee & Tea, Inc. 2010 Equity Incentive Plan Stock Option Grant Notice Peet’s Coffee & Tea, Inc. (the “Company”), pursuant to its 2010 Equity Incentive Plan (the “Plan”), hereby grants to Optionholder an option to purchase the number of shares of the Company’s Common Stock set forth below. This option is subject to all of the terms and conditions as

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers, Financial Statements and Exhibits, Submission of Matters to a Vote of Security Holders

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 18, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of Incorporation) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

Peet’s Coffee & Tea, Inc. Restricted Stock Unit Grant Notice (2010 Equity Incentive Plan)

EX-10.3 4 v186352ex10-3.htm Exhibit 10.3 Peet’s Coffee & Tea, Inc. Restricted Stock Unit Grant Notice (2010 Equity Incentive Plan) Peet’s Coffee & Tea, Inc. (the “Company”), pursuant to its 2010 Equity Incentive Plan (the “Plan”), hereby awards to Participant a Restricted Stock Unit Award for the number of shares of the Company’s Common Stock set forth below (the “Award”). The Award is subject to

Peet’s Coffee & Tea, Inc. 2010 Equity Incentive Plan Adopted by the Board of Directors: March 16, 2010 Approved by the Shareholders: May 18, 2010 Termination Date: March 15, 2020

EX-10.1 2 v186352ex10-1.htm Exhibit 10.1 Peet’s Coffee & Tea, Inc. 2010 Equity Incentive Plan Adopted by the Board of Directors: March 16, 2010 Approved by the Shareholders: May 18, 2010 Termination Date: March 15, 2020 1. General. (a) Successor to and Continuation of Prior Plan. The Plan is intended as the successor to and continuation of the Peet’s Coffee & Tea, Inc. 2000 Equity Incentive Plan,

LETTER AGREEMENT BETWEEN THE COMPANY AND P. CHRISTINE LANSING

EX-10.2 3 v184882ex10-2.htm Exhibit 10.2 LETTER AGREEMENT BETWEEN THE COMPANY AND P. CHRISTINE LANSING April 9, 2010 This confirms your decision to resign from your position as Vice President and General Manager of our Consumer business effective April 30, 2010 and from employment with Peet’s Coffee & Tea (the “Company”) effective July 5, 2010 to pursue another professional opportunity. From May 1

NONQUALIFIED SUPPLEMENTAL DEFERRED COMPENSATION PLAN ADOPTION AGREEMENT SECTION 1 INTRODUCTION

EX-10.1 2 v184882ex10-1.htm Exhibit 10.1 NONQUALIFIED SUPPLEMENTAL DEFERRED COMPENSATION PLAN ADOPTION AGREEMENT SECTION 1 INTRODUCTION 1.1 Adoption of Plan and Purpose This Plan is an unfunded, nonqualified deferred compensation plan. With the consent of the Employer (as defined in subsection 2.16) the plan may be adopted by executing the Adoption Agreement (as defined in subsection 2.3) in the f

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended April 4, 2010 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0-32233 PEET’S COFFEE & TEA, INC.

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 10 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acq

SC TO-T/A 1 v184163scto-ta.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 10 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Sta

PEET’S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2010 RESULTS

Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2010 RESULTS EMERYVILLE, Calif. ? May 4, 2010 - Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its first quarter results for the fiscal quarter ended Apr

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 4, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission File No.

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

8-K 1 v1809668k.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): April 9, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of Incorporation) 0-32233 (Commission File No.

FILED BY PEET’S COFFEE & TEA, INC.

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet's Coffee & Tea Extends Exchange Offer for Acquisition of Diedrich Coffee EMERYVILLE, Calif., April 5, 2010 — Peet's Coffee & Tea, Inc. (NASDAQ: PEET) announced today that it has extended the expiration date of its exchange offer to acqui

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 9 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 9 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Status as Offeror, Issuer or Other

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): March 29, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Identif

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) x Definitive Proxy Statement ¨ Definitive Additional Materials ¨ Soliciting Material Pursuant to § 240.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the fiscal year ended January 3, 2010 OR ? TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET?S COFFEE & TEA, INC.

CFO CERTIFICATION

Certification of Company's Chief Financial Officer pursuant to Section 906. Exhibit 32.2 CFO CERTIFICATION Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (18 U.S.C.Sec. 1350, as adopted), Thomas P. Cawley, Chief Financial Officer of Peet’s Coffee & Tea, Inc. (the “Company”) hereby certifies that, to the best of his knowledge: 1. The Company’s annual report on Form 10-K for the period en

Subsidiaries of the Registrant Subsidiary Name State of Incorporation Peet’s Operating Company, Inc. Virginia Peet’s Trademark Company Washington The West Bertona Group, Inc. Washington Marty Acquisition Sub, Inc. Delaware

Exhibit 21.1 Subsidiaries of the Registrant Subsidiary Name State of Incorporation Peet?s Operating Company, Inc. Virginia Peet?s Trademark Company Washington The West Bertona Group, Inc. Washington Marty Acquisition Sub, Inc. Delaware

FILED BY PEET’S COFFEE & TEA, INC.

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet's Coffee & Tea Extends Exchange Offer for Acquisition of Diedrich Coffee EMERYVILLE, Calif., March 1, 2010 - Peet's Coffee & Tea, Inc. (NASDAQ: PEET) announced today that it has extended the expiration date of its exchange offer to acqui

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 8 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 8 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Status as Offeror, Issuer or Other

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): February 17, 2010 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission Fi

PEET’S COFFEE & TEA, INC. REPORTS FOURTH QUARTER AND 2009 YEAR-END RESULTS

Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS FOURTH QUARTER AND 2009 YEAR-END RESULTS EMERYVILLE, Calif. ? February 17, 2010 - Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its fourth quarter and annual results

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 4)* Peets Coffee & Tea (Name of Issuer) (Title of Class of Securities) (CUSIP Number) Calendar Year 2009 (Da

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 4)* Peets Coffee & Tea (Name of Issuer) Common (Title of Class of Securities) 705560100 (CUSIP Number) Calendar Year 2009 (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 7 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 7 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Status as Offeror, Issuer or Other

FILED BY PEET’S COFFEE & TEA, INC.

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet's Coffee & Tea Extends Exchange Offer for Acquisition of Diedrich Coffee EMERYVILLE, Calif., Feb 01, 2010 - Peet's Coffee & Tea, Inc. (NASDAQ: PEET) announced today that it has extended the expiration date of its exchange offer to acquir

* * * * *

Gian-Michele a Marca (415) 693-2148 [email protected] VIA EDGAR AND FEDERAL EXPRESS December 16, 2009 Parker Morrill United States Securities and Exchange Commission Division of Corporation Finance Mail Stop 3561 100 F Street, NE Washington, DC 20549 RE: Peet’s Coffee & Tea, Inc. Form 10-K for Fiscal Year Ended December 31, 2008 Filed March 13, 2009 File No. 000-32233 Dear Mr. Morrill: On behalf

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 6 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 6 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Status as Offeror, Issuer or Other

Peet's Coffee & Tea Announces HSR Clearance in Connection with Proposal to Acquire Diedrich

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet's Coffee & Tea Announces HSR Clearance in Connection with Proposal to Acquire Diedrich Extends Exchange Offer EMERYVILLE, Calif., Dec 15, 2009 - Peet's Coffee & Tea, Inc. (NASDAQ: PEET) announced today the expiration of the mandatory wai

Entry into a Material Definitive Agreement, Termination of a Material Definitive Agreement

8-K 1 v1687078k.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): December 7, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or Other Jurisdiction of Incorporation) 0-32233

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. 1)1

SC 13D/A 1 v168534sc13da.htm SCHEDULE 13D SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. 1)1 DIEDRICH COFFEE, INC. (Name of Issuer) Common Stock, $0.01 Par Value (Title of Class of Securities) 253675201 (CUSIP Number) copies to: Thomas P. Cawley Kenneth L. Guernsey Peet’s Coffee & Tea, Inc. Cooley Godward Kronish LLP 14

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 5 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

SC TO-T/A 1 dsctota.htm AMENDMENT NO. 5 TO SC TO-T SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 5 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Perso

Peet’s Coffee & Tea Will Not Enhance Latest Proposal and Will Leave in Place Existing Offer to Acquire Diedrich for $26.00 Per Share Underscores Speed and Greater Certainty of Closing

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet’s Coffee & Tea Will Not Enhance Latest Proposal and Will Leave in Place Existing Offer to Acquire Diedrich for $26.00 Per Share Underscores Speed and Greater Certainty of Closing EMERYVILLE, Calif., Dec 07, 2009 — Peet’s Coffee & Tea, In

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 4 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

SC TO-T/A 1 dsctota.htm AMENDMENT NO. 4 TO SC TO-T SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 4 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Perso

Peet’s Coffee & Tea Issues Statement in Response to Announcement by Diedrich Coffee of New Acquisition Proposal from Green Mountain Coffee Roasters BusinessWire

425 1 d425.htm FORM 425 FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet’s Coffee & Tea Issues Statement in Response to Announcement by Diedrich Coffee of New Acquisition Proposal from Green Mountain Coffee Roasters BusinessWire EMERYVILLE, Calif., December 2, 2009 — Peet’s Coffee & Te

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 3 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

Amendment No. 3 to SC TO-T SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 3 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Status a

Peet’s Coffee & Tea Enhances Proposal to Acquire Diedrich Coffee Proposal is Superior in Value, Speed and Certainty of Closing in Light of Antitrust Risks Associated with Competing Offer

425 1 d425.htm FORM 425 FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet’s Coffee & Tea Enhances Proposal to Acquire Diedrich Coffee Proposal is Superior in Value, Speed and Certainty of Closing in Light of Antitrust Risks Associated with Competing Offer EMERYVILLE, Calif., Nov 30, 200

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 2 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 2 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Status as Offeror, Issuer or Other

FILED BY PEET’S COFFEE & TEA, INC.

FILED BY PEET?S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet?s Coffee & Tea Issues Statement Following Determination by Diedrich Coffee that Green Mountain Coffee Roasters? Revised Acquisition Proposal is Superior EMERYVILLE, Calif. ? Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today issued the follo

FILED BY PEET’S COFFEE & TEA, INC.

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet’s Coffee & Tea Issues Statement in Response to Announcement by Diedrich Coffee of Revised Acquisition Proposal from Green Mountain Coffee Roasters EMERYVILLE, Calif., — Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) today issued the following

FILED BY PEET’S COFFEE & TEA, INC.

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 AND DEEMED FILED PURSUANT TO RULE 14d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 PEET’S COFFEE & TEA INCREASES DIEDRICH COFFEE ACQUISITION PROPOSAL TO $32.00 IN CASH AND STOCK, EXPRESSES CONFIDENCE IN REVISED OFFER EMERYVILLE, Calif. — Peet’

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 1 Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqu

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 1 to Schedule TO Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Status as Offeror, Issuer or Other

Notice of Offer to Purchase Each Outstanding Share of Common Stock Diedrich Coffee, Inc. Marty Acquisition Sub, Inc., a wholly-owned subsidiary of Peet’s Coffee & Tea, Inc. for a combination of $17.33 in cash and a fraction of a share of common stock

425 1 d425.htm FORM 425 FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 AND DEEMED FILED PURSUANT TO RULE 14d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 On November 17, 2009, Peet’s Coffee & Tea, Inc. published the following summary newspaper advertised in the Wall Street Journal. This an

As filed with the Securities and Exchange Commission on November 17, 2009

Amendment No. 1 to Form S-4 Table of Contents As filed with the Securities and Exchange Commission on November 17, 2009 Registration No. 333-163154 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Amendment No. 1 to FORM S-4 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 Peet’s Coffee & Tea, Inc. (Exact name of Registrant as specified in its charter) Washington 2095

Notice of Offer to Purchase Each Outstanding Share of Common Stock Diedrich Coffee, Inc. Marty Acquisition Sub, Inc., a wholly-owned subsidiary of Peet?s Coffee & Tea, Inc. for a combination of $17.33 in cash and a fraction of a share of common stock

Summary Newspaper Advertisement published in the Wall Street Journal 11/17/2009 Exhibit (a)(8) This announcement is neither an offer to purchase nor a solicitation of an offer to sell shares of Diedrich Coffee, Inc.

Letter to Brokers and Dealers with respect to Prospectus/Offer to Purchase All Outstanding Shares of Common Stock Diedrich Coffee, Inc. made by Marty Acquisition Sub, Inc. a wholly owned subsidiary of Peet’s Coffee & Tea, Inc.

EX-99.3 6 dex993.htm FORM OF LETTER TO BROKERS, DEALERS, BANKS, TRUST COMPANIES AND OTHER NOMINEES Exhibit 99.3 Letter to Brokers and Dealers with respect to Prospectus/Offer to Purchase All Outstanding Shares of Common Stock of Diedrich Coffee, Inc. made by Marty Acquisition Sub, Inc. a wholly owned subsidiary of Peet’s Coffee & Tea, Inc. THE OFFER (AS DEFINED HEREIN) AND WITHDRAWAL RIGHTS WILL E

LETTER OF TRANSMITTAL To Exchange Shares of Common Stock Diedrich Coffee, Inc. Pursuant to the Prospectus/Offer to Purchase Dated November 17, 2009 made by Marty Acquisition Sub, Inc., a wholly-owned subsidiary of Peet’s Coffee & Tea, Inc.

EX-99.1 4 dex991.htm FORM OF LETTER OF TRANSMITTAL Exhibit 99.1 LETTER OF TRANSMITTAL To Exchange Shares of Common Stock of Diedrich Coffee, Inc. Pursuant to the Prospectus/Offer to Purchase Dated November 17, 2009 made by Marty Acquisition Sub, Inc., a wholly-owned subsidiary of Peet’s Coffee & Tea, Inc. THE OFFER (AS DEFINED HEREIN) AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT (ONE MINUTE

Notice of Guaranteed Delivery Exchange of Shares of Common Stock Pursuant to the Prospectus/Offer to Purchase Dated November 17, 2009 Diedrich Coffee, Inc. made by Marty Acquisition Sub, Inc., a wholly-owned subsidiary of Peet?s Coffee & Tea, Inc. (n

Form of Notice of Guaranteed Delivery Exhibit 99.2 Notice of Guaranteed Delivery for Exchange of Shares of Common Stock Pursuant to the Prospectus/Offer to Purchase Dated November 17, 2009 of Diedrich Coffee, Inc. made by Marty Acquisition Sub, Inc., a wholly-owned subsidiary of Peet’s Coffee & Tea, Inc. (not to be used for signature guarantees) THE OFFER (AS DEFINED HEREIN) AND WITHDRAWAL RIGHTS

INSTRUCTIONS FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9

Exhibit 99.5 INSTRUCTIONS FOR CERTIFICATION OF TAXPAYER IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 Instructions for Determining the Proper Identification Number for the Payee (You) to Give the Depositary. Social Security numbers have nine digits separated by two hyphens: e.g., 000-00-0000. Employer identification numbers have nine digits separated by only one hyphen: e.g., 00-0000000. The table

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 17, 2009 Peet's Coffee &

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 17, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

Entry into a Material Definitive Agreement, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 17, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

As filed with the Securities and Exchange Commission on November 17, 2009

Table of Contents As filed with the Securities and Exchange Commission on November 17, 2009 Registration No.

Letter to Clients with respect to the Prospectus/Offer to Purchase All Outstanding Shares of Common Stock Diedrich Coffee, Inc. made by Marty Acquisition Sub, Inc. a wholly owned subsidiary of Peet’s Coffee & Tea, Inc. THE OFFER (AS DEFINED HEREIN) A

EX-99.4 7 dex994.htm FORM OF LETTER TO CLIENTS Exhibit 99.4 Letter to Clients with respect to the Prospectus/Offer to Purchase All Outstanding Shares of Common Stock of Diedrich Coffee, Inc. made by Marty Acquisition Sub, Inc. a wholly owned subsidiary of Peet’s Coffee & Tea, Inc. THE OFFER (AS DEFINED HEREIN) AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT (ONE MINUTE AFTER 11:59 P.M.), EASTE

CONFIDENTIALITY AGREEMENT

EX-99.(D)(5) 3 dex99d5.htm CONFIDENTIALTIY AGREEMENT, DATED AS OF SEPTEMBER 27, 2009 Exhibit (d)(5) CONFIDENTIALITY AGREEMENT THIS CONFIDENTIALITY AGREEMENT (“Agreement”) is being entered into as of September 27, 2008, between Diedrich Coffee, Inc. (“Diedrich”), Heeschen & Associates and Paul C. Heeschen (collectively, the “Diedrich Parties”), on the one hand, and Peet’s Coffee & Tea, Inc. (“Peet’

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule TO (Rule 14d-100) Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acqui

SC TO-T 1 dsctot.htm SCHEDULE TO SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule TO (Rule 14d-100) Tender Offer Statement under Section 14(d)(1) or 13(e)(1) of the Securities Exchange Act of 1934 Diedrich Coffee, Inc. (Name of Subject Company (Issuer)) Marty Acquisition Sub, Inc. (Offeror) Peet’s Coffee & Tea, Inc. (Parent of Offeror) (Names of Filing Persons (Identifying Status

- 2 -

November 11, 2009 VIA EDGAR AND FACSIMILE Parker Morrill United States Securities and Exchange Commission Division of Corporate Finance Mail Stop 3561 100 F Street, NE Washington, DC 20549 Re: Peet’s Coffee & Tea, Inc.

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No. ___)

SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 SCHEDULE 13D Under the Securities Exchange Act of 1934 (Amendment No.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 27, 2009 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0-32233 PEET’S COFFEE & TEA, INC.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 2, 2009 Peet's Coffee &

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 2, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Empl

Wells Fargo Bank, National Association One Kaiser Plaza, Suite 850 Oakland, California 94162 Wells Fargo Securities, LLC 600 California Street, 20th Floor San Francisco, CA 94108

Exhibit 10.1 Wells Fargo Bank, National Association One Kaiser Plaza, Suite 850 Oakland, California 94162 Wells Fargo Securities, LLC 600 California Street, 20th Floor San Francisco, CA 94108 CONFIDENTIAL November 2, 2009 Peet?s Coffee & Tea, Inc. 1400 Park Avenue Emeryville, California 94608 Attention: Tom Cawley, Chief Financial Officer Re: Commitment Letter-Peet?s Coffee & Tea, Inc./Diedrich Ac

AGREEMENT AND PLAN OF MERGER Peet’s Coffee & Tea, Inc., a Washington corporation; Marty Acquisition Sub, Inc., a Delaware corporation; and Diedrich Coffee, Inc., a Delaware corporation Dated as of November 2, 2009

EX-2.1 2 v164692ex2-1.htm AGREEMENT AND PLAN OF MERGER Exhibit 2.1 AGREEMENT AND PLAN OF MERGER among: Peet’s Coffee & Tea, Inc., a Washington corporation; Marty Acquisition Sub, Inc., a Delaware corporation; and Diedrich Coffee, Inc., a Delaware corporation Dated as of November 2, 2009 AGREEMENT AND PLAN OF MERGER This Agreement and Plan of Merger (“Agreement”) is made and entered into as of Nove

AGREEMENT AND PLAN OF MERGER Peet’s Coffee & Tea, Inc., a Washington corporation; Marty Acquisition Sub, Inc., a Delaware corporation; and Diedrich Coffee, Inc., a Delaware corporation Dated as of November 2, 2009

EX-2.1 2 v164692ex2-1.htm AGREEMENT AND PLAN OF MERGER Exhibit 2.1 AGREEMENT AND PLAN OF MERGER among: Peet’s Coffee & Tea, Inc., a Washington corporation; Marty Acquisition Sub, Inc., a Delaware corporation; and Diedrich Coffee, Inc., a Delaware corporation Dated as of November 2, 2009 AGREEMENT AND PLAN OF MERGER This Agreement and Plan of Merger (“Agreement”) is made and entered into as of Nove

Wells Fargo Bank, National Association One Kaiser Plaza, Suite 850 Oakland, California 94162 Wells Fargo Securities, LLC 600 California Street, 20th Floor San Francisco, CA 94108

EX-10.1 5 v164692ex10-1.htm COMMITMENT LETTER Exhibit 10.1 Wells Fargo Bank, National Association One Kaiser Plaza, Suite 850 Oakland, California 94162 Wells Fargo Securities, LLC 600 California Street, 20th Floor San Francisco, CA 94108 CONFIDENTIAL November 2, 2009 Peet’s Coffee & Tea, Inc. 1400 Park Avenue Emeryville, California 94608 Attention: Tom Cawley, Chief Financial Officer Re: Commitmen

STOCKHOLDER AGREEMENT

EX-2.3 4 v164692ex2-3.htm FORM OF STOCKHOLDER AGREEMENT Exhibit 2.3 EXECUTION COPY STOCKHOLDER AGREEMENT This Stockholder Agreement (this “Agreement”) is entered into as of November 2, 2009, by and between Peet’s Coffee & Tea, Inc., a Washington corporation (“Parent”), and the stockholder identified on the signature page hereto (“Stockholder”). Recitals A. Stockholder is a holder of record and the

STOCKHOLDER AGREEMENT

Exhibit 2.3 EXECUTION COPY STOCKHOLDER AGREEMENT This Stockholder Agreement (this ?Agreement?) is entered into as of November 2, 2009, by and between Peet?s Coffee & Tea, Inc., a Washington corporation (?Parent?), and the stockholder identified on the signature page hereto (?Stockholder?). Recitals A. Stockholder is a holder of record and the ?beneficial owner? (within the meaning of Rule 13d-3 un

STOCKHOLDER AGREEMENT

Exhibit 2.2 EXECUTION COPY STOCKHOLDER AGREEMENT This Stockholder Agreement (this “Agreement”) is entered into as of November 2, 2009, by and between Peet’s Coffee & Tea, Inc., a Washington corporation (“Parent”), and the stockholder identified on the signature page hereto (“Stockholder”). Recitals A. Stockholder is a holder of record and the “beneficial owner” (within the meaning of Rule 13d-3 un

STOCKHOLDER AGREEMENT

Exhibit 2.2 EXECUTION COPY STOCKHOLDER AGREEMENT This Stockholder Agreement (this “Agreement”) is entered into as of November 2, 2009, by and between Peet’s Coffee & Tea, Inc., a Washington corporation (“Parent”), and the stockholder identified on the signature page hereto (“Stockholder”). Recitals A. Stockholder is a holder of record and the “beneficial owner” (within the meaning of Rule 13d-3 un

Entry into a Material Definitive Agreement, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 2, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Empl

PEET’S COFFEE & TEA ANNOUNCES DEFINITIVE AGREEMENT TO ACQUIRE DIEDRICH COFFEE IN CASH-AND-STOCK TRANSACTION Combination of Diedrich with Peet’s Formidable Growth Infrastructure Expected to Accelerate K-Cup Single Cup Market Growth Companies to Host C

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 AND DEEMED FILED PURSUANT TO RULE 14d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 PEET’S COFFEE & TEA ANNOUNCES DEFINITIVE AGREEMENT TO ACQUIRE DIEDRICH COFFEE IN CASH-AND-STOCK TRANSACTION Combination of Diedrich with Peet’s Formidable Growt

Peet’s Coffee & Tea & Diedrich Coffee Conference Call November 2, 2009

Peet’s Coffee & Tea & Diedrich Coffee Conference Call November 2, 2009 FILED BY PEET’S COFFEE & TEA, INC.

FILED BY PEET’S COFFEE & TEA, INC.

FILED BY PEET’S COFFEE & TEA, INC. PURSUANT TO RULE 425 UNDER THE SECURITIES ACT OF 1933 AND DEEMED FILED PURSUANT TO RULE 14d-2 UNDER THE SECURITIES EXCHANGE ACT OF 1934 SUBJECT COMPANY: DIEDRICH COFFEE, INC. COMMISSION FILE NO. 000-21203 Peet's Coffee & Tea, Inc. Peet's Coffee & Tea Announces Definitive Agreement to Acquire Diedrich Coffee November 2, 2009 Operator: Good day, everyone and welcom

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): October 27, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission Fil

PEET’S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2009 RESULTS, RAISES 2009 EARNINGS GUIDANCE AND GIVES OUTLOOK FOR FISCAL 2010

Exhibit 99.1 Media Contact: Lee Caraher Double Forte 415.848.8102 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2009 RESULTS, RAISES 2009 EARNINGS GUIDANCE AND GIVES OUTLOOK FOR FISCAL 2010 EMERYVILLE, Calif. ? October 27, 2009 - Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) tod

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 28, 2009 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number: 0-32233 PEET?S COFFEE & TEA, INC.

PEET’S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2009 RESULTS Announces Introduction of Godiva® Chocolatier Brand Flavored andMedium Roast Coffees Nationally

Exhibit 99.1 Media Contact: Melanie Vuynovich Double Forte 415.848.8122 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2009 RESULTS Announces Introduction of Godiva? Chocolatier Brand Flavored andMedium Roast Coffees Nationally EMERYVILLE, Calif. ? July 28, 2009 - Peet?s

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): July 28, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission File N

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 29, 2009 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET?S COFFEE & TEA, INC.

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): April 28, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission File

PEET’S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2009 RESULTS

Exhibit 99.1 Media Contact: Melanie Vuynovich Double Forte 415.848.8122 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2009 RESULTS EMERYVILLE, Calif. ? April 28, 2009 - Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its first quarter 2009 results for the period

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

SEC Page 1 of 11 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 OMB APPROVAL OMB Number: 3235-0145 Expires: December 31, 2009 Estimated average burden hours per response 10.4 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 8) Peet's Coffee & Tea, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) March 23, 2009

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) x Definitive Proxy Statement ¨ Definitive Additional Materials ¨ Soliciting Material under Rule 14a-12 Peet’s Coffee & Tea, Inc.

PEET?S OPERATING COMPANY, INC. KEY EMPLOYEE AGREEMENT For P. CHRISTINE LANSING VICE PRESIDENT, CHIEF MARKETING OFFICER

Exhibit 10.17 PEET?S OPERATING COMPANY, INC. KEY EMPLOYEE AGREEMENT For P. CHRISTINE LANSING VICE PRESIDENT, CHIEF MARKETING OFFICER This Key Employee Agreement (?Agreement?) is entered into as of the 3rd day of October, 2005, by and between P. Christine Lansing (?Executive?) and PEET?S OPERATING COMPANY, INC. (the ?Company?), a Virginia corporation and a wholly-owned subsidiary of Peet?s Coffee &

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the fiscal year ended December 28, 2008 OR ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET’S COFFEE & TEA, INC.

Subsidiaries of the Registrant Subsidiary Name State of Incorporation Peet?s Operating Company, Inc. Virginia Peet?s Trademark Company Washington The West Bertona Group, Inc. Washington

Subsidiaries of the registrant. Exhibit 21.1 Subsidiaries of the Registrant Subsidiary Name State of Incorporation Peet’s Operating Company, Inc. Virginia Peet’s Trademark Company Washington The West Bertona Group, Inc. Washington

POWER OF ATTORNEY

POWER OF ATTORNEY Know all by these presents, that the undersigned hereby constitutes and appoints each of Robin Riske, Tom Cawley and Ron Metzger, signing individually, the undersigned's true and lawful attorneys-in-fact and agents to: (1) prepare, execute in the undersigned?s name and on the undersigned?s behalf, and submit to the U.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549

SEC Page 1 of 11 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 OMB APPROVAL OMB Number: 3235-0145 Expires: December 31, 2009 Estimated average burden hours per response 10.4 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 7) Peet's Coffee & Tea, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 20

PEET’S COFFEE & TEA, INC. REPORTS 26% INCREASE IN FOURTH QUARTER 2008 DILUTED EARNINGS PER SHARE AND REPORTS FISCAL YEAR 2008 RESULTS

EX-99.1 2 v139885ex99-1.htm Media Contact: Melanie Vuynovich Double Forte 415.848.8122 [email protected] Investor Contact: Seanna Allen Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET’S COFFEE & TEA, INC. REPORTS 26% INCREASE IN FOURTH QUARTER 2008 DILUTED EARNINGS PER SHARE AND REPORTS FISCAL YEAR 2008 RESULTS EMERYVILLE, Calif. – February 12, 2009 - Peet’s Coffe

Financial Statements and Exhibits, Results of Operations and Financial Condition

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): February 12, 2009 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State or other jurisdiction of Incorporation) 0-32233 (Commission Fi

Entry into a Material Definitive Agreement, Creation of a Direct Financial Obligation or an Obligation under an Off-Balance Sheet Arrangement of a Registrant, Financial Statements and Exhibits

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported): November 26, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

CREDIT AGREEMENT

CREDIT AGREEMENT THIS CREDIT AGREEMENT (this ?Agreement?) is entered into as of November 26, 2008, by and between PEET?S COFFEE & TEA, INC.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 28, 2008 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET?S COFFEE & TEA, INC.

PEET’S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2008 RESULTS AND GIVES FISCAL 2009 EARNINGS GROWTH GUIDANCE OF 20 TO 25%

Exhibit 99.1 FOR IMMEDIATE RELEASE Media Contact: Patsy Barich Double Forte 415.848.8104 [email protected] Investor Contact: Seanna Allen Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2008 RESULTS AND GIVES FISCAL 2009 EARNINGS GROWTH GUIDANCE OF 20 TO 25% EMERYVILLE, Calif. - October 28, 2008 - Peet?s Coffee & Tea, Inc. (

Financial Statements and Exhibits, Results of Operations and Financial Condition, Other Events

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): October 27, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington 0-32233 91-0863396 (State of jurisdiction) (Commission File No.) (IRS Employer Ident

PEET’S COFFEE & TEA, INC. APPOINTS TED W. HALL TO BOARD OF DIRECTORS

Exhibit 99.1 FOR IMMEDIATE RELEASE Media Contact: Patsy Barich, Double Forte 415-848-8104 [email protected] PEET?S COFFEE & TEA, INC. APPOINTS TED W. HALL TO BOARD OF DIRECTORS EMERYVILLE, Calif. - October 7, 2008 - Peet?s Coffee & Tea, Inc. (NASDAQ: PEET), the premier specialty coffee and tea company in the U.S., announced that Ted W. Hall has been appointed to its Board of Directors. Hall

Current Report

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K/A CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): October 3, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Iden

POWER OF ATTORNEY

POWER OF ATTORNEY Know all by these presents, that the undersigned hereby constitutes and appoints each of Tom Cawley, Robin Riske and Ron Metzger, signing individually, the undersigned's true and lawful attorneys-in-fact and agents to: (1) prepare, execute in the undersigned’s name and on the undersigned’s behalf, and submit to the U.

PEET’S COFFEE & TEA, INC. ELECTS TED W. HALL TO BOARD OF DIRECTORS

Exhibit 99.1 FOR IMMEDIATE RELEASE Media Contact: Patsy Barich, Double Forte 415-848-8104 [email protected] PEET?S COFFEE & TEA, INC. ELECTS TED W. HALL TO BOARD OF DIRECTORS EMERYVILLE, Calif. - October 6, 2008 - Peet?s Coffee & Tea, Inc. (NASDAQ: PEET), the premier specialty coffee and tea company in the U.S., today announced that Ted W. Hall has been elected to its Board of Directors. Ha

Current Report

8-K 1 v1280898k.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): October 3, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396

Current Report

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): September 8, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Iden

PEET’S COFFEE & TEA, INC. 2000 EQUITY INCENTIVE PLAN Adopted by Board of Directors: November 1, 2000 Approved By Shareholders: November 17, 2000 Amended and Restated by Board of Directors: December 31, 2007 Amended and Restated by Board of Directors:

Exhibit 99.1 PEET?S COFFEE & TEA, INC. 2000 EQUITY INCENTIVE PLAN Adopted by Board of Directors: November 1, 2000 Approved By Shareholders: November 17, 2000 Amended and Restated by Board of Directors: December 31, 2007 Amended and Restated by Board of Directors: September 4, 2008 1. Purposes. (a) Eligible Stock Award Recipients. The persons eligible to receive Stock Awards are the Employees, Dire

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

10-Q 1 v12237010q.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended June 29, 2008 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THESECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET’S COFFEE & TEA, INC. (Exact Name o

PEET’S COFFEE & TEA, INC. REPORTS 62% INCREASE IN SECOND QUARTER 2008 DILUTED EARNINGS PER SHARE

EX-99.1 2 v121522ex99-1.htm Exhibit 99.1 Media Contact: Patsy Barich Double-Forte 415.848.8104 [email protected] Investor Contact: Seanna Allen Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET’S COFFEE & TEA, INC. REPORTS 62% INCREASE IN SECOND QUARTER 2008 DILUTED EARNINGS PER SHARE EMERYVILLE, Calif. - July 31, 2008 - Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) today a

Financial Statements and Exhibits, Results of Operations and Financial Condition

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): July 31, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Identifi

Other Events

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): July 29, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Emp

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended March 30, 2008 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THESECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET’S COFFEE & TEA, INC.

PEET’S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2008 RESULTS

EX-99.1 2 v112503ex99-1.htm Exhibit 99.1 Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Susie Phillips Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET’S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2008 RESULTS EMERYVILLE, Calif. - May 1, 2008 - Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its first quarter 2008 resul

Financial Statements and Exhibits, Results of Operations and Financial Condition

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 1, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Identifica

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) x Definitive Proxy Statement ¨ Definitive Additional Materials ¨ Soliciting Material under Rule 14a-12 Peet’s Coffee & Tea, Inc.

PEET’S COFFEE & TEA, INC. 2000 EQUITY INCENTIVE PLAN ADOPTED BY BOARD OF DIRECTORS: NOVEMBER 1, 2000 APPROVED BY SHAREHOLDERS: NOVEMBER 17, 2000 AMENDED AND RESTATED BY BOARD OF DIRECTORS: DECEMBER 31, 2007

EX-10.5 2 dex105.htm 2000 EQUITY INCENTIVE PLAN AMENDED AND RESTATED DECEMBER 31, 2007 Exhibit 10.5 PEET’S COFFEE & TEA, INC. 2000 EQUITY INCENTIVE PLAN ADOPTED BY BOARD OF DIRECTORS: NOVEMBER 1, 2000 APPROVED BY SHAREHOLDERS: NOVEMBER 17, 2000 AMENDED AND RESTATED BY BOARD OF DIRECTORS: DECEMBER 31, 2007 1. PURPOSES. (a) Eligible Stock Award Recipients. The persons eligible to receive Stock Award

PEET?S COFFEE & TEA, INC. KEY EMPLOYEE SEVERANCE BENEFIT PLAN

Key Employee Severance Benefit Plan amended and restated December 31, 2007 Exhibit 10.

PEET?S COFFEE & TEA, INC. AMENDED AND RESTATED 2000 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN ADOPTED NOVEMBER 1, 2000 APPROVED BY SHAREHOLDERS NOVEMBER 17, 2000 AMENDED AND RESTATED ON MARCH 3, 2008

Amended and Restated 2000 Non-Employee Director Stock Option Plan Exhibit 10.12 PEET’S COFFEE & TEA, INC. AMENDED AND RESTATED 2000 NON-EMPLOYEE DIRECTOR STOCK OPTION PLAN ADOPTED NOVEMBER 1, 2000 APPROVED BY SHAREHOLDERS NOVEMBER 17, 2000 AMENDED AND RESTATED ON MARCH 3, 2008 1. PURPOSES. (a) Eligible Option Recipients. The persons eligible to receive Options are the Non-Employee Directors of the

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the fiscal year ended December 30, 2007 OR ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET’S COFFEE & TEA, INC.

PEET?S COFFEE & TEA, INC. CHANGE OF CONTROL OPTION ACCELERATION PLAN

Change of Control Option Acceleration Plan amended and restated Exhibit 10.8 PEET’S COFFEE & TEA, INC. CHANGE OF CONTROL OPTION ACCELERATION PLAN Section 1. INTRODUCTION. The PEET’S COFFEE & TEA, INC. CHANGE OF CONTROL OPTION ACCELERATION PLAN (the “Plan”) was approved by the Board of Directors (the “Board”) of Peet’s Coffee & Tea, Inc. (the “Company”) effective November 3, 1998 (the “Original Eff

Current Report

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): March 3, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Identifi

PEET’S COFFEE & TEA ANNOUNCES RETIREMENT OF GORDON BOWKER AND H. WILLIAM JESSE, JR.

Exhibit 99.1 Media Contact: Investor Relations Patsy Barich Susie Phillips Double Forte 510-594-2916 415-848-8104 [email protected] [email protected] PEET?S COFFEE & TEA ANNOUNCES RETIREMENT OF GORDON BOWKER AND H. WILLIAM JESSE, JR. EMERYVILLE, Calif. - Mar. 6, 2008 - Peet?s Coffee & Tea, Inc., (NASDAQ: PEET), the premier specialty coffee and tea company in the U.S., today announ

Financial Statements and Exhibits, Results of Operations and Financial Condition

8-K 1 v1038778k.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): February 14, 2008 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-086339

PEET’S COFFEE & TEA, INC. REPORTS FOURTH QUARTER AND FULL YEAR 2007 RESULTS

Exhibit 99.1 FOR IMMEDIATE RELEASE Media Contact: Nicole Arena Double Forte 415.848.8103 [email protected] Investor Contact: Susie Phillips Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS FOURTH QUARTER AND FULL YEAR 2007 RESULTS EMERYVILLE, Calif. - February 14, 2008- Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today announced results for th

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 OMB APPROVAL OMB Number: 3235-0145 Expires: February 28, 2009 Estimated average burden hours per response 10.4 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 6) Peet's Coffee & Tea, Inc. (Name of Issuer) Common Stock (Title of Class of Securities) 705560100 (CUSIP Number) December 31, 2007 (Date of Event

* * * * *

GIAN-MICHELE A MARCA (415) 693-2148 [email protected] December 20, 2007 VIA EDGAR AND FEDERAL EXPRESS H. Roger Schwall Michael E. Karney United States Securities and Exchange Commission Division of Corporate Finance Mail Stop 7010 100 F Street, NE Washington, DC 20549-7010 Re: Peet?s Coffee & Tea, Inc. Annual Report on Form 10-K Filed April 2, 2007 Schedule 14A filed on April 11, 2007 File No. 0

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended September 30, 2007 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THESECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET?S COFFEE & TEA, INC.

POWER OF ATTORNEY

POWER OF ATTORNEY Know all by these presents, that the undersigned hereby constitutes and appoints each of Susie Phillips, Robin Riske, Tom Cawley and Ron Metzger, signing individually, the undersigned's true and lawful attorneys-in-fact and agents to: (1) prepare, execute in the undersigned’s name and on the undersigned’s behalf, and submit to the U.

Financial Statements and Exhibits, Results of Operations and Financial Condition

8-K 1 v0921648k.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): November 1, 2007 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396

PEET’S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2007 RESULTS

Exhibit 99.1 FOR IMMEDIATE RELEASE Media Contact: Patsy Barich Double-Forte 415.848.8104 [email protected] Investor Contact: Susie Phillips Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET’S COFFEE & TEA, INC. REPORTS THIRD QUARTER 2007 RESULTS EMERYVILLE, Calif. - November 1, 2007 - Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) today announced results for its third quarte

Current Report

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): October 24, 2007 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Ident

PEET’S COFFEE & TEA, INC. ELECTS LIBBY SARTAIN TO BOARD OF DIRECTORS

EX-99.1 2 v091312ex99-1.htm Exhibit 99.1 FOR IMMEDIATE RELEASE Media Contact: Patsy Barich, Double Forte 415-848-8104 [email protected] PEET’S COFFEE & TEA, INC. ELECTS LIBBY SARTAIN TO BOARD OF DIRECTORS EMERYVILLE, Calif. - October 24, 2007 - Peet’s Coffee & Tea, Inc. (NASDAQ: PEET), the leading super-premium coffee company, today announced that Libby Sartain has been elected to its Board

POWER OF ATTORNEY

POWER OF ATTORNEY Know all by these presents, that the undersigned hereby constitutes and appoints each of Susie Phillips, Robin Riske, Tom Cawley and Ron Metzger, signing individually, the undersigned's true and lawful attorneys-in-fact and agents to: (1) prepare, execute in the undersigned?s name and on the undersigned?s behalf, and submit to the U.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended July 1, 2007 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THESECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET’S COFFEE & TEA, INC.

Financial Statements and Exhibits, Results of Operations and Financial Condition

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): August 2, 2007 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Identif

PEET’S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2007 RESULTS

Exhibit 99.1 FOR IMMEDIATE RELEASE Media Contact: Patsy Barich Double-Forte 415.848.8104 [email protected] Investor Contact: Susie Phillips Peet’s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET’S COFFEE & TEA, INC. REPORTS SECOND QUARTER 2007 RESULTS EMERYVILLE, Calif. - August 2, 2007 - Peet’s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its second quarter 2007 resul

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

10-Q 1 v07461310q.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended April 1, 2007 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THESECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET’S COFFEE & TEA, INC. (Exact Name o

Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): April 23, 2007 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Identif

Financial Statements and Exhibits, Results of Operations and Financial Condition

SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): May 3, 2007 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-0863396 (IRS Employer Identifica

PEET’S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2007 RESULTS

Exhibit 99.1 FOR IMMEDIATE RELEASE Media Contact: Patsy Barich Double-Forte 415.863.4900, x 204 [email protected] Investor Contact: Susie Phillips Peet?s Coffee & Tea, Inc. 510.594.2196 [email protected] PEET?S COFFEE & TEA, INC. REPORTS FIRST QUARTER 2007 RESULTS EMERYVILLE, Calif. - May 3, 2007 - Peet?s Coffee & Tea, Inc. (NASDAQ: PEET) today announced its first quarter 2007 res

SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

DEF 14A 1 ddef14a.htm DEFINITIVE PROXY STATEMENT SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 Filed by the Registrant x Filed by a Party other than the Registrant ¨ Check the appropriate box: ¨ Preliminary Proxy Statement ¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) x Definitive Proxy Statement ¨ Defi

As filed with the Securities and Exchange Commission on April 6, 2007

As filed with the Securities and Exchange Commission on April 6, 2007 Registration No.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q

10-Q 1 v07035710-q.htm UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended October 1, 2006 OR o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THESECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET’S COFFEE & TEA, INC. (Exact Nam

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the fiscal year ended December 31, 2006 OR ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number 0-32233 PEET’S COFFEE & TEA, INC.

PEET’S COFFEE & TEA, INC. AMENDED AND RESTATED 2000 EQUITY INCENTIVE PLAN Adopted November 1, 2000 Approved By Shareholders November 17, 2000 and May 23, 2002 Amended and Restated on March 30 , 2007

EX-10.5 2 dex105.htm 2000 EQUITY INCENTIVE PLAN Exhibit 10.5 PEET’S COFFEE & TEA, INC. AMENDED AND RESTATED 2000 EQUITY INCENTIVE PLAN Adopted November 1, 2000 Approved By Shareholders November 17, 2000 and May 23, 2002 Amended and Restated on March 30 , 2007 1. Purposes. (a) Eligible Stock Award Recipients. The persons eligible to receive Stock Awards are the Employees, Directors and Consultants

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 12b-25 NOTIFICATION OF LATE FILING OBM APPROVAL OMB Number:3235-0058 Expires:April 30, 2009 Estimated average burden hours per response2.50 SEC FILE NUMBER 000-32233 CUSIP NUM

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 12b-25 NOTIFICATION OF LATE FILING OBM APPROVAL OMB Number:3235-0058 Expires:April 30, 2009 Estimated average burden hours per response2.

Financial Statements and Exhibits, Other Events

8-K 1 v0668098k.htm SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934 Date of Report (Date of earliest event reported): February 22, 2007 Peet's Coffee & Tea, Inc. (Exact Name of Registrant as Specified in Its Charter) Washington (State of jurisdiction) 0-32233 (Commission File No.) 91-086339

Jennifer Strasburg

Exhibit 99.1 Media Contact: Investor Contact: Jennifer Strasburg Susie Phillips Weber Shandwick Peet?s Coffee & Tea, Inc. 415.449.0125 510.594.2196 [email protected] [email protected] Peet's Coffee & Tea, Inc. Concludes Voluntary Stock Option Review Peet's Coffee and Tea, Inc. (Nasdaq: PEET) today announced that the Option Review Committee of its Board of Directors has comple